One of the frustrating things about getting your writing noticed online is that the rules change constantly. This isn’t one of those things that you can just learn and then take for granted throughout the rest of your career. If you have a long career, then you will have learned several different sets of rules in order to stay ahead in a field that won’t stop changing.
At the moment, few things are going to beat list articles that have click-bait titles. People are often going to pass over a title that doesn’t look interesting enough just as surely as they will pass over an article that isn’t anywhere near punchy enough for them. If you write an article that has a list and you have a title that invites people in, you will at least be on your way to having readers, which is more than a lot of people online can say.
People who are going commercial writing can benefit from this sort of thing, just like bloggers. Commercial writers can’t just stuff their work with keywords these days in the hopes that people will find them on that basis alone. Commercial writers need content that is going to be readable and entertaining. Really, the writing that they’re creating isn’t a commercial. You should think of it as a product in its own right if you want to sell it.